Privacy Policy
Effective Date: 31st January 2025

1. Introduction
Welcome to Artisan Thread. We are committed to protecting your privacy and ensuring that your personal data is handled securely and in compliance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect
We may collect and process the following types of personal data:

• Identity Information: Name, title, and contact details.
• Transaction Information: Details of purchases and payments.
• Technical Data: IP address, browser type, and website usage data.
• Marketing Preferences: Communication and subscription preferences.

3. How We Use Your Information
We use your personal data for the following purposes:

• To process and deliver orders.
• To manage customer accounts and provide customer service.
• To improve our website, products, and services.
• To send marketing communications (with your consent).
• To comply with legal and regulatory obligations.

4. Legal Basis for Processing
We process your personal data based on the following legal grounds:

• Contractual Necessity: Processing your orders and fulfilling our contract with you.
• Legitimate Interests: Improving our services, fraud prevention, and customer support.
• Consent: For marketing communications and non-essential cookies.
• Legal Compliance: To meet our legal obligations.

5. Data Sharing
We do not sell or rent your personal data. However, we may share your data with:

• Payment service providers to process transactions securely.
• Delivery partners to fulfill orders.
• IT service providers for website maintenance and security.
• Legal or regulatory bodies if required by law.

6. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Once no longer needed, we securely delete or anonymise your data.

7. Your Rights
Under UK GDPR, you have the right to:

• Access, update, or delete your personal data.
• Withdraw consent for marketing communications.
• Object to data processing in certain circumstances.
• Request data portability.
• Lodge a complaint with the Information Commissioner’s Office (ICO).

8. Cookies
Our website uses cookies to enhance user experience and analyze website traffic. You can manage cookie preferences through your browser settings. For more details, see our Cookie Policy.

9. Security Measures
We take appropriate security measures to protect your personal data from unauthorized access, alteration, or loss. However, no method of transmission over the internet is 100% secure.

10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

11. Contact Us
For any privacy-related inquiries, please contact us at:

• Email: [Insert Contact Email]
• Address: [Insert Business Address]

Thank you for trusting Artisan Thread! Your privacy matters to us.